MarketLINK TOC

MarketLINK Table of Contents

The following is a listing of all the pages in this report that can be reached by following the links. The pages are all gif files and can be viewed through your browser or sent to a printer for hard copy.

Overall Gaming Market Summary

Size of Overall Game Market-Households

Size of Overall Game Market: Players

PC Gamer Demographic Profile

Video Game Console Gamer Dmographic Profile

Online Gamer Demographic Profile

Software Sales Estimates by System

Video Game System Sales

Software Sales: Publisher Share

Sales Projections - Video Game Consoles

Quarterly Sales - Gaming PCs

Quarterly Sales PC Game Software

Publisher Share - PC Game Software Sales

Projected Publisher Share PC Game Software Sales

Favorite Game Sites of Online Gamers

# of Households System Overlap

Household Demographics - Console Game HHs

Household Demographics - PC Game HHs

Introduction / Methodology

Video Game System Household Penetration Number of Households Owning

Household Penetration By Region/Household Composition

Demographic Profile of Video Game Households

Median Mousehold Income By System

# of Households Owning By System

Market Share # of Units

Video Game System Sales

Purchase Intent Video Game Systems

Adult Head of Household Purchase Intent by System

Next Generation Video Game Systems

Next Generation Systems Purchase Intent

Next Generation Systems Likely to Ever Purchase

Next Generation Video Game Systems

Video Game Software Market Share # of Working Games

Software Sales Estimates By System

Sales Estimates By Software Publisher

Where Video Games are Played

Game Player Profile All Primary Gamers

Video Game Rentals

Number of Games Rented - PlayStation and Sony Dreamcast

Rental Cost - PlayStation and Sony Dreamcast

Rental Volume - Top Rentals

Sony Playstation	Nintendo 64	Sega Dreamcast
Sony Playstation - Household Demographics Sony Playstation - % Share Game Players Sony Playstation - Primary Player Profile Sony Playstation - Other Games Systems Owned Sony Playstation - Software Genre Share Sony Playstation - "Favorite" Game Genre Sony Playstation - "Favorite" Game Sony Playstation - Software Acquisitions Sony Playstation - Estimated Share of Sales by Publisher Sony Playstation - Source of Games Purchased Sony Playstation - Purchase Intent - Game CDs Sony Playstation - Games Most Likely to Purchase Sony Playstation - Projected Software Sales in Units by Publisher	Nintendo 64 - Household Demographics Nintendo 64 - % Share Game Players Nintendo 64 - Primary Player Profile Nintendo 64 - Other Game Systems Owned Nintendo 64 - Software Genre Share Nintendo 64 - "Favorite" Game Genre Nintendo 64 - "Favorite Game" Nintendo 64 - Software Acquistions Nintendo 64 - Estimated Share of Sales by Publisher Source of Games Purchased Nintendo 64 - Purchase Intent - Game Cartridges Nintendo 64 - Games Most Likely to Purchase Nintendo 64 - Projected Units by Publisher	Sega Dreamcast - Household Demographics Sega Dreamcast - % Share Game Players Sega Dreamcast - Primary Player Profile Sega Dreamcast - Other Game Systems Owned Sega Dreamcast - Software Genre Share Sega Dreamcast - "Favorite" Game Genre Sega Dreamcast - "Favorite Game" Sega Dreamcast - Software Acquistions Sega Dreamcast - Estimated Share of Sales by Publisher Sega Dreamcast - Source of Games Purchased Sega Dreamcast - Purchase Intent - Game Cartridges Sega Dreamcast - Games Most Likely to Purchase Sega Dreamcast - Projected Units by Publisher

Introduction

PC Penetration U.S. Households (# of homes owning)

Demographic Profile PC Households

Demographic Profile Households Change Over Time

# of PCs in Home

DOS vs. Apple/Macintosh

CPU IBM/Compatibles % Share of Working PCs

CPU # of Units

Random Access Memory % Share of Working Units

Clock Speed

Operating Systems

Desktop vs. Laptop

CD-ROM Drives

Modems

Modem Speeds

DVD Drives

Number of Home PC Users

PC Use # of Hours Per Week

Weekly PC Use Over Time By Household Composition -All PC Homes

Weekly PC Use Over Time By Household Composition - HHs with Children

Weekly PC Use Over Time By Household Composition - HHs with Teens

Weekly PC Use Over Time By Household Composition - HHs with No Children

PC Use (share of use)

PC Use Trends

Home PC Use % of Time Spent

Hours Spent Online

Who is Using PCs For Gaming? (by age)

Who is Using PCs (by gender)

Game Software Installed

Games Genre Share

Favorite Game Genre

Favortie Game Titles

Favorite Game Titles by Publisher

PC Hardware Purchasing Trends

PC Hardware Source of Purchase

Cost of New Systems (median price paid)

Game Shoftware Purchased

Game Software by Title

Software Share by Publisher

Source of Purchase Game Software

Trends in Software Retail Channels

Purchase Intent Hardware (unit projections)

Game Software Projected Purchases

Projected Share of Software Sales By Manufacturer

CD-ROM Penetration U.S. Households

Demographic Profile CD-ROM Households

Type of CD-ROM PC

Operating Systems

CD-ROM PC Configuration Chip

CD-ROM PC RAM

CD-ROM PCs Clock Speed

Desktop vs. Laptop

Multiplayer Online Gaming Households

Number of Online Gamers

Time Spent Playing Online Games

Hours Spent Per Week Playing Online Games

Household Spending On Online Gaming Per Month

Quarterly Revenue Trends Online Gaming

Average Price Per Hour of Play

System Profile of Online Gamers

Modem Speed of Online Gamers

Favorite Game Sites of Online Gamers

Top 10 Favorite Games of Online Gamers

Top 10 Multi-Player Online Games

Ownership of Game Consoles by Online Gamers

Co-ownership of Media Technology by Online Gamers

Demographic Profile of Online Gamers

Game Console Impact on Online Gaming

FOR FURTHER INFORMATION:

Fairfield Research, Inc. / 5815 So. 58th / Lincoln, NE 68516 Phone: (402) 441-3370 / Fax: (402) 441-3389

MarketLINK Table of Contents

The Gaming Market in the US - Overall Summary

Console Gaming Market