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Fairfield's B2B Media Intelligence Report |
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B2B, Internet-Media Audience 56.5 Million Daily Time Spent On B2B Sites 49 Minutes According to a recent Fairfield Research, Inc. study, the size of the B2B Internet-Media audience is 56.5 million strong.
While B2B Internet media audience is some 20% smaller than the Business-Publication audience, it shows a tendency to exhibit a balanced, integrated consumption of business media. More than half (54%) or 30.5 million of the B2B web-media consumers ALSO read business publications on a daily basis.
While the B2B, on-line audience spends, on average, 140 minutes (2.33 hours) per day on-line--35% of that time--49 minutes, is spent on B2B sites every day. The remaining 65% of their time spent on-line include reading and sending email as well as personal, non-business activities.
Study Methodology Fairfield contacted by telephone a stratified, random and representative sample of n=1,000 adults. Surveys were conducted throughout a one-week period to avoid any weekend/weekday biases in media behaviors. The maximum error range for the study is plus or minus 3.1 percentage points at the 95% Confidence Level.
Have an upcoming research project? Consider giving Fairfield a chance to submit a proposal . . . fairfield@navix.net
Fairfield Research, Inc. / 5815 So. 58th / 402-441-3370 / Email: fairfield@navix.net Web Site: http://www.cybersurvey.com |
